Marketing-site analytics
This static marketing site uses Microsoft Clarity to understand aggregate page use, heatmaps, and session replays. Clarity may process interaction and device data under Microsoft's privacy terms; sensitive page content is masked. This tracking is limited to the website and is not included in the native app.
What Anchor stores
Anchor stores your one-off and recurring plans, behavior selections and replacements, focus sessions, outcomes, and the distractions you write down. This is written to a database on your device.
On your device
The database lives in Anchor’s own container on your Mac, iPhone or Apple Watch.
In your iCloud, if you use it
When you’re signed in to iCloud, Anchor syncs planner and focus data through Apple’s CloudKit into your private database. That copy is held in your Apple account under Apple’s terms. Private interruption notes stay in a separate store on your device. Account sharing below is an independent choice.
Optional Significant Hobbies Hub
Anchor works fully without an account. Approving history for a connected account shares finished-session details, including goal, timing, outcome, interruption count, and ordinary session notes. Planner sharing requires separate approval for that account. It shares approved goals, projects, tags, schedule, habits, preferences, and device status so authorized assistants can read or edit shared data and request native actions. Shared schedules include calendar and reminder titles and details. New items created or imported on this device share automatically while enabled; unapproved items arriving from another device need approval. Private interruption notes, learned keywords, integration credentials, and external integration IDs are excluded. Turning sharing off or signing out stops future syncing from this device; copies already shared remain in the account until removed there.
Distraction notes
Private interruption text stays on the device where you captured it. It is never included in Hub sync, connected-assistant records, analytics, telemetry, or cloud-model requests.
What the Anchor app does not do
The app has no analytics, telemetry, crash-reporting SDK, advertising, advertising identifier, or cross-app tracking. No selling or advertising use of data. Optional account sharing serves your own history, planner, and explicitly authorized assistants.
This website
The landing page does not access your Anchor data. App Health collects website page views and named clicks on the Mac download and beta-status links, with basic referral and campaign information. It does not receive plans, focus sessions, or distraction notes. Hosting requests include ordinary connection data.
Apple Intelligence
Anchor uses Apple’s on-device foundation model to group goals into themes and sort distractions into categories, and to write an optional one-paragraph summary of a period. This runs entirely on your device through Apple’s Foundation Models framework. Tagging and summaries do not send your notes to Apple, to us, or to any cloud model. Private iCloud storage is described separately above. Where Apple Intelligence is unavailable — an ineligible device, the feature switched off, or on Apple Watch, where Apple ships no on-device model — Anchor falls back to built-in keyword rules that also run locally.
Developer MCP tool
Anchor’s source repository builds an optional local MCP server. The account MCP connection is separate: an assistant receives only the account data you approved for sharing, under revocable read or read/write authorization. Access tokens expire after one hour; a consented connection can renew them until revoked or expired. Device actions require an active native app and a valid device request; a queued request is not proof that the action happened. Your AI client’s own privacy policy governs data it receives.
Export
You can export your history to Excel, CSV or JSON at any time. Exported files go wherever you save them, and are then yours to handle.
Deleting your data
You can stop future account sharing in Anchor Settings and revoke connected assistants. Copies already shared remain in your account until removed there. Settings also offers deletion of the connected Significant Hobbies account; this does not delete Anchor’s local or private iCloud library. To remove private CloudKit copies, delete Anchor’s data from iCloud in your device settings. For help with account data, contact [email protected].
Children
Anchor is not directed at children under 13. The app has no advertising or analytics collection; the optional Hub connection is the only Anchor feature that uses account data.
Changes
If this policy changes, the revised version will be posted here with a new date. Distraction-note privacy and the absence of app analytics or advertising are product constraints, not temporary settings.
Contact
Questions: [email protected].
Effective date
Last updated 8 November 2026.